Hippo/Giraffe

I wanted to make some more quick animatics to show more of my ideas. Both animatics will have white backgrounds like my final ident however the 'giraffe' sequence will also have white leaves with a slight shadow so you can tell what they are.

Sonic Animatic

This is the first animatic i have produced it is simply an animatic of the footage i already have. Obviously my piece will be much longer but most likely well under 30 seconds. I need to produce another animatic so that i can get a better feeling of what the piece will look like and add the actually footage in.

I like the speed and pace of this clip as well, i don't think it is too fast but i need a lot more going on maybe some more camera angles?

WOW

I was looking at my friends blog (she studies fashion) and i found this amazing Ralph Lauren promotion. It is a projected 4D piece to promote their new fragrances. It blew me away and if you were actually there i bet it was bloody fantastic.

Portfolio Visit

I went to my first portfolio visit today, i went to see a free lancer named Derek Linsley. He was kind enough to invite me to his house so that i could show him some of my work and he could show me some of his. I was very nervous about going up to his house as he said his 12 year old son was going to be there and he wanted me to give his son some advise on art, design and animation! When i got there he had got out a load of different advertising leaflets that he sends out to different companies. They all had different pictures of what his work looked like. There was one in particular that i found really interesting, it was a still from an animation he had done where a milk float drives across a dull landscape turning everything it passes into a more beautiful scene and brings things to life. He did mention to me that he is not the animator himself he works with various companies as the director (he has the ideas and gets involved with companies to bring them to life). He also gave me a tour of his house and showed me some of his graphics work and photography for catalogues like littles woods. After he showed me all this amazing work it was eventually time to show him mine. I made up a short showreel that had my scratch films, rotascoping and my 3D frog. He was really intrigued with how i made the frog so i showed him my development within my sketchbook like my drawings and screen shots and he was very impressed!! I think he appreciated it a fair bit because he hasn't touched upon that much 3D animation he was fascinated that the frog was made starting with just a cube! He also mentioned not to become too focused on a particular area of work at this moment in time he said to get out there and get involved in all sorts of things and try everything and then maybe figure out what you want to focus on. Derek never focus on one particular part of the design world however he has always been in creative control and directing all of his ideas never anyone else's. He also mentioned that if i need any more advise or any guidence i can contact him when ever i like so he gave me his mobile number and email address so i think he will be really helpful to me in the future.

Splash test

I have been going crazy trying to make this splash work ... this is one of the first tests i did. It is a stop motion test i did in photoshop simply just erasing sections to look like it is being revealed in behind a splash. However it looks very amateur and i don't like it at all ... i need to look at a splash again in more detail to get a more realistic feel.

This was my second test where i used the same technique however it still looks terrible i might have to just fade in the type after the frog jumps in to make it appear more professional and just add sound effects to the piece to portray the splash.

Lexus Target Audience

I had a brief look at the target audience for Lexus as i thought i didn't want to come up with an idea and it was completely irrelevant to their particular market.
This is what i found out:
Aged 45+
Wealthy
I saw that the word 'Luxury' use a lot so the customer wants good quality and outstanding performance
Male (more than female)
Business man
Wants the latest technology (Hybrid)

Hybrid/Initial Thoughts

Hybrid - My understanding so far of the word Hybrid in its simplest form is two things working/coming together.
For example:
Car - petrol and electric
Animals - offspring created from cross breeding
Mythology - two creatures in one like a mermaid

After leaving The Neighborhood i couldn't get their dancer idea out of my head and the use of 2 elements of some sort such as:
Ink and Water
Lovers
Birds
Natural and Man Made

One thought - while i was in wales i saw two butterflies fluttering together almost like dancing together and i thought that they could be a visual representation however they are both of the same species unless there was a white butterfly to connote the electric and black butterfly to connote the petrol?