Finding the right type!

After a meeting with Rick i actually realised that some of the decisions i have made or lack of need to be backed up with a reason. For example the type at the end of the animation actually had no relevance to the piece it was the first font that came up and i thought it looked ok. So i had a look at some packaging and font existing within the game and used to promote it to give me a better understanding of what it recognised to portray Sonic the Hedgehog/Sega.

The first font i tried was the sega logo font which i found on Da font and placed it at the end of the animation but i don't think it works that well as it is too clumpy and in your face however is that what i am after? Sonic is fast, exciting and in your face and at the end of the day in the brief it mentioned the aim of the piece is to promote the company using its most successful character as the dominant feature. I couldn't upload the video to my blog but it is on my pen drive in the folder 'tests' and it is called 'sega font type'