Finding a Brief

After looking through all the competition briefs the two that interested me the most were both YCN - Heinz Salad Cream and Feel Good Drinks Company. The reason I was interested in these were because they were very upbeat and fairly open and after the boat animation i feel more comfortable almost writing my own brief. Where as last year i would of really struggle but now i have become more confident with myself and my ability to manage time and create a more successful body of work. The reason i have chosen a brief that is fun, cheeky and exciting is because i have never apart from my Sega brief thought about creating a quirky piece so too add something with a different vibe into my showreel i thought would be great.

My over all understanding of the briefs:

Heinz Salad Cream - The aim of this brief is to give life back into the product and get an audience aged between 18-29 to eat salad cream again or for the first time. One thing that stood out to me in the brief was the quote

'Get the young eating Heinz Salad Cream again!'

This automatically embedded itself into my brain which made me think that possibly a bit of nostalgia needs to be included and with this in mind i will look into the history of salad cream.

Feel Good Drinks Company - There were two briefs to choose from but i have chosen the first and one word that is prominently used within the brief is

'Awareness'

So the brief is asking for is a creative idea to make the public more aware of the Feel Good Drinks Company, their products and how it is a more healthy drinks option when on the go. The target audience is 16-34 which ranges from college and uni students all the way through to professionals. This is a fairly large audience to capture so the final piece must be appropriate to suit all areas which may be difficult but i think i like that kind of challenge. Compared to Salad Cream the Feel Good Drinks Company hasn't been around for as long so something needs to be created to make this audience notice and fully understand the product.

SO i will develop ideas for both of these briefs then hopefully find one that i can peruse to a final piece.

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