Lighting - Chris Cunningham

In one of Chris Cunningham's most recognisable videos 'Rubber Johnny' the lighting is extremely low key and night vision is also used which creates a greenish tint, when a light is turned on in the video it is still very low key and really its only purpose is to illuminate the characters within the video. The lighting itself creates an enigma staight away however the lighting also sets the scene for the audience explaining the characters where abouts giving subtle hints as to where the character is suppose to be (in a basement or hidden room). Low key lighting also suggests: something unknown; makes the audience more curious as to whats happening and also connotes some element of horror.

Chindogu - Vertical and Lateral Thinking

'Vertical thinking is a type of approach to problems that usually involves one being selective, analytical, and sequential. It could be said that it is the opposite of lateral thinking'
http://en.wikipedia.org/wiki/Vertical_thinking

'Lateral thinking is a term coined by Edward de Bono, for the solution of problems through an indirect and creative approach. Lateral thinking is about reasoning that is not immediately obvious and about ideas that may not be obtainable by using only traditional step-by-step logic.'
http://en.wikipedia.org/wiki/Lateral_thinking

Before we could start the Chindogu project we had to come up with lots of different ideas for our product, good or bad. We had to start using lateral thinking...which means coming up with as many solutions for a problem to then figure out what one will work the best, rather than sticking to one idea from the very beginning. The problem I think we came across as a group when creating our Chindogu was the fact we stuck with pretty much one idea rather than exploring multiple ideas and thoughts. I think my group and myself did this because we were too wrapped up in creating good ideas rather than just coming up with any ideas that possibly wouldn't work. The Chindogu project has lead me to become more of a lateral thinker instantly having a huge impact on my current project giving myself more options and freedom within my work.

Chindōgu

'Chindōgu is the Japanese art of inventing ingenious everyday gadgets that, on the face of it, seem like an ideal solution to a particular problem.' (www.wikipedia.com)


'The ten Tenets of Chindōgu'
1. A Chindōgu cannot be for real use.
2. A Chindōgu must exist.
3. Inherent in every Chindōgu is the spirit of anarchy.
4. Chindōgu are tools for everyday life.
5. Chindōgu are not for sale.
6. Humor must not be the sole reason for creating a Chindōgu.
7. Chindōgu are not propaganda.
8. Chindōgu are never taboo.
9. Chindōgu cannot be patented.
10. Chindōgu are without prejudice.