Colour ... Sony Bravia Bouncy Ball Advert ...

The Sony Bravia launch was supported by an advertising company featuring 250,000 brightly-coloured rubber balls (Real not computer generated) bouncing down a San Francisco Street. The advert was made by a Danish photographer Nicolai Fuglsig. I think this advert is great because the use of using so many coloured bouncy balls connotes fun excitement which you will get if you buy a Sony Bravia product ... similar to this the later adverts for Sony Bravia e.g. the coloured bunnies and colour paint up the side of a building also follow this colourful, fun and fresh atmosphere.