This is one of my all time favourite adverts!!!!
Not your typical car advertisement, the spot effortlessly combines traditional and 3D animation. I’m particularly a fan of nice touches like the camera racking focus from the character’s face to his hands and back to his face. The advert was created by 1st Ave Machine and Passion Pictures ... The two co-directors, Aaron Duffy (1st Ave Machine) and Russell Brooke (Passion Pictures), divided their roles on the project. Duffy took responsibility for the overall vision for the spot and the transformation of the car, and Brooke for the 2D drawn character.
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