I wanted to look at previous winners of the other competitions to get a sense of ideas and outcomes the judges will go for and the quality i need to produce. First of all i looked at all category winners from the YCN briefs. The one that stood out to me the most was for an 02 brief asking you to 'Bring to life the idea that 'we're better, connected''.
I know this isn't moving image but i loved the use of taking the symbols of the people that we see everyday and never really pay much attention too and bring them together. I think it is really simple yet very effective and maybe thats the root i need to follow.
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