I had a brief look at the target audience for Lexus as i thought i didn't want to come up with an idea and it was completely irrelevant to their particular market.
This is what i found out:
Aged 45+
Wealthy
I saw that the word 'Luxury' use a lot so the customer wants good quality and outstanding performance
Male (more than female)
Business man
Wants the latest technology (Hybrid)
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