Evian Ad - Euro RSCG Worldwide

I am absolutely in love with this advert! Its fun and active yet simple and clean which i think connotes their message of healthy living in this calorie counting world craze. Water being the simple and clean element and the dancing of the adults to make the stop motion animation portraying an active, exciting approach. "Our strategy aimed to connect the historic image of Evian (the water for babies) and the driving imagery of water (purification and regeneration) with a rising consumer health lifestyle trend (the desire to stay younger, longer)" Euro RSCG Worldwide.

After watching the Evian advert on Youtube i saw a link for this Ad Agency (the creators) so i thought i would have a mooch. I found out that Euro RSCG Worldwide which is a huge global advertising agency with 233 offices running in 75 different countries (HUGE!!!) some of their clients include Durex, Peugeot, Citroen and Volvo. The site is huge and i think personally there is a bit too much to look at and it isn't all too visually exciting, you almost get lost in it! (But this simply connotes the largeness of the company.) However their was something i found very different on their website was a tab named 'creative business ideas' which i found very interesting as it broke down a few of their ad campaigns giving you an incite into the brain of Euro RSCG Worldwide. (They were broken down into headings: The Product, The Challenge, The CBI, Strategy and Results.)

This small break down has given me a plan of working as i can use these as headings as i develop along the briefs i am given. A new way of looking at a project before i begin. Organisation at last! I am currently putting this into practise throughout the referral work on the competition brief hopefully it will prove successful!