John Lewis Christmas Advert

I watched the John Lewis Christmas Advert for the first time yesterday and i have to say it is one of the best adverts i have ever seen!

Going back to the quote:

"The explosion of new technologies and the proliferation of new channels have served to remind us of one ancient imperative of the human race, the need to tell stories. As the oral tradition becomes a digital tradition, stories have never been more important."(Euro RSCG Worldwide)

I believe that this advert portrays a small but sweet narrative of a child counting down the days till Christmas. It works successfully because the majority of the audience will have experienced this as a child automatically gaining a large connection with a huge audience. After looking back at a few of the other John Lewis Christmas advertisements i have notice that nostalgia is used by making children the dominant characters when the advert is aimed at adults. I was thinking of using nostalgia within my feel good adverts to get my audience to remember those 'feel good moments' within their life - things that a large audience will of experienced and hopefully get across the message that these feel good moments will be like the fruity goodness of the drink. Also similar to that of the John Lewis' Christmas adverts which i look forward to every year the idea behind the different series of 'feel good moments' is the intention to get people to look out for them to see what other 'feel good moments' will appear and if they will remember them and agree.