Previous Adverts

I wasn't going to look at the existing adverts for Heinz Salad Cream and Feel Good Drinks incase i became attached to their success and subconsciously create something very similar. However while talking to Chris she suggested that it would be a good idea just to gain a visual understanding of the companies personality and mise-en-scene.

I could only find one professional advert for the Feel Good Drinks Company as the rest seem to be competition entries as i found that they nearly always have a brief for YCN.

This advert shows the bottle within nature when at its best connoting that their drink is healthy and good for you. I love the use of bringing the bottle to life but i feel this may be a very obvious option so i don't mimic this ad i would like to create visually something totally different yet with the same mise-en-scene. The ad has been animated and not shot in live action which is something to consider, the use of animation here helps to create things that don't exist and wouldn't normally have life added that little bit of excitement to engage the audience. So is some sort of animation the best way forward?

Heinz Salad Cream has had a number of adverts as it has been around for a long time so i thought i would have a look at a few of them to get a feel of what they want to portray.

All of these adverts are shot in live action and have an upbeat vibe with a comical twist. They all also have a tagline at the end of them that will rhyme with 'Salad Cream' for example 'Any food tastes supreme with Heinz salad cream' i think this helps the audience to take something away from the advert to remember because ever since watching these adverts it is one of the first things i remember. In relation to my ideas then the use of comedy is needed to keep that positive persona and something shot in live action so it portrays reality and its something that is accessible to all.