Arriving back from Amsterdam reflecting on what I have seen one place in particular that really excited me - Centrale Openbare Bibliotheek quite obviously located in the centre of Amsterdam.
Not only was the outside of the building amazing but as you entered the building it took my breath away. I have never seen a library so big in my entire life and what was nice about it was that it was so futuristic unlike a stereotypical library we would find in England. It is the largest public library in Europe with 10 floors in total, each floor rammed full of books on a huge variety of subjects.
As well as taking in the gorgeous interior they also had a graphics exhibition called 'Everyday Graphics' which contained a range of different work from still graphics to short animated pieces using symbols universally recognisable to everyone. There was one piece in particular that stood out to me and it was as soon as you entered the exhibition - It was a short animation named 'Logorama' and it is described as 'A short 16 minute animated film that depicts events in a stylised Los Angeles, and is told entirely through the use of more than 2500 contemporary and historical logos and mascots.'
Similar to that of the 'Kiss' i saw at the Whitworth Gallery it creates that interaction between the audience watching as you automatically want to point out what logo and mascot is and where is it from. Using familiar and universal images also gives a sense of versatility which can be understood by all. It is also a change to create an animation using imagery already created by others it adds that element of excitement as the mascots and logos are given characteristics and personas you wouldn't normally associate with them. In context the animation was projected onto a white wall to keep that clean, sharp and neat feeling as you do within the graphic industry. It made me think again how I can create an interesting way of presenting at the final show.
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